Advancements in vinyl wrap technology in the past decade have allowed drivers around the country to enjoy the sleek look of vehicle wraps, as well as take advantage of the opportunity to advertise to tens of thousands of people each day with vinyl vehicle advertising.
Is the cost of a vehicle wrap worth the hype? Is adding a vehicle wrap to your marketing budget worth the cost?
There Are No Downsides to Vehicle Wraps
For businesseshttps://skinzwraps.com/vehicle-graphics-wrap/ that have a “brick and mortar” presence, a wrapped vehicle represents an excellent method of advertising around town. Consider, for example, the stationary presence of a traditional billboard with a company’s advertisement on it.
It’s likely that the same people will see that billboard every single day because of regular commutes and the fact that many people take the same route to work every single day. On the other hand, a vehicle with a vinyl wrap that looks like a mobile billboard will help increase the number of different citizens who see the advertisement.
With an affordable price and the potential for a significant expansion in the number of potential customers exposed to the company’s marketing efforts, the fact that a vinyl wrap also protects the company’s vehicles from wear and tear is icing on the cake.
Increasing Brand Recognition
One of the essential responsibilities of a marketing plan is increasing the number of people who see the company’s advertisements. However, it’s also important to increase brand awareness by showing customers the same images over and over again.
Increasing brand recognition is easy with a vehicle wrap because people around town see the company’s official vehicle over and over again with the increasingly familiar graphics. The type of vehicle used can even make an impact on the company’s advertising efforts.
For a plumbing company, a customer might expect to see a big work van with a roof rack that looks ready to tackle any plumbing emergency. On the other hand, a mobile notary public might benefit from a small electric car like the Chevy Spark, which gives people the impression of a quick and efficient notary service.
Car Wraps Help Keep Advertising Fresh
While it’s important to make sure a company’s visual persona remains consistent over time, it’s also important to make things feel fresh and new every few years. The logo of a business might remain the same, but the advertising and taglines surrounding it might change.
A vehicle wrap is the most cost-effective way to keep the company’s mobile advertising fresh because it’s much less expensive – and easier, too – to update a vinyl wrap with a new design than it is to get an entirely new paint job for the vehicle or fleet of vehicles.
Are You Interested in Getting Your Vehicle Vinyl Wrapped?
SkinzWraps is an industry leader in vinyl wrapping, and we provide excellent and memorable wraps to businesses all over the country, as well as to individual vehicle owners who wish to make a statement with their car or truck. We can turn your regular work truck into an incredibly valuable, mobile advertisement with an affordable and long-lasting vinyl wrap. Get in touch with us for more information about our business and fleet vehicle vinyl wrapping options.