What is brand identity? This is how you want to represent your business to potential customers. This includes your logo, colors, shapes, graphics, your business name, language and even font. Your brand identity sets the tone, the mood and the personality of your company.

Can a car wrap factor into brand identity? Absolutely, yes! Remember though, you want to be sure it factors in as a positive for your company. You do not want a vehicle wrap that is seen as a nuisance or unsightly.

Vinyl Wraps Can Be Essential to Your Advertising Campaign

So, what is the importance of brand identity when using car wraps? Brand identity with a car wrap can be a vital part of your advertising. On average, 86% of Americans commute. The real intention of the car wrap is to simply plant the company’s logo, image and brand in the mind of any prospective customer.

You want your vehicle wrap to be memorable, in a positive way. Your brand identity includes any visual elements used to promote your business. Signs, business cards, logo, apparel and website are all factors of brand identity.  The advantage of a vehicle wrap being added to your collection of brand identity is the fact that it is a moving and active advertisement.

Keep Your Wrap Aligned with Your Main Branding

Your car wrap must be cohesive with all other branding within your company. This might mean your log needs to be updated or existing signage be changed to match up with the car wrap. Each item in your brand identity should have the same style and design.

It also should set you apart from your competitors. The creativity in your brand identity and on your car wrap should help you stand out from the rivals.

Ensure Your Car Wrap Represents Your Brand’s Core Values

Your car wrap should have the same personality, or values of your company. This suggests the qualities you want your audience to feel.  The personality should reflect your business’s overall message.

Along with personality, your car wrap should create an awareness of who you are. In order to be effective, brand identity should help you to build a community of customers that are loyal and trust what you are selling. They should be able to see your car wrap and get an immediate feeling of satisfaction.

Improve Your Brand with an Impressionable Look

Your car wrap should perform in your brand identity so that it improves the brand. It should be immediately identifiable. By making an identifiable impression, it makes a promise to be worthwhile. Part of brand identity is to be quickly discernible.

For a vehicle wrap to be effective in a business owners brand identity package, it must generate leads.

A car wrap should be:

• Creative
• Eye-catching
• Clear and concise

A potential customer may only see that vehicle for 2-4 seconds or at 60 mph, so it must be memorable and noticeable and distinguishable from all four sides. Eye-catching graphics and clear contact information are essential.

Car wraps can be a major asset to your brand identity when it is done well, in fact, a car wrap can increase visibility and revenue. Professional car wrap companies, such as SkinzWraps, Inc., can help you design what you need to get your advertising moving.  Contact us today to learn more about our services.

So you just got your vehicle wrapped and are excited to show off your new aesthetic, or you are a business owner and are ready to start your advertising all around town. Your vinyl car wrap is new and pristine now, but how do you make sure it stays this way for as long as possible?

Wraps are more delicate than regular vehicle paint so they require extra care to help keep them looking like new. If you are used to properly caring for a painted vehicle, you may need to avoid some of the products you currently use. Follow these tips to help extend the life of your vehicle wrap.

Hand Wash Vehicle Only

If you are used to going through a drive-up car wash you may want to break this habit now. Vinyl car wraps are delicate and the amount of pressure the jets use in these types of car washes can actually lift the wrap from your vehicle! These car washes also use harsh cleansers and brushes which can cause scratches to appear on your wrap or even fade the color and design. When washing your wrapped vehicle, we recommend hand-washing your vehicle gently and often. When hand washing, you want to use soft cloths, gentle cleansers, and avoid any oil-based products and waxes. Not waxing your vehicle may sound counterproductive, but using any type of wax on a vinyl wrap can actually shorten the lifespan of it so it is best to avoid this step altogether. A quick wipe down to dry any wet spots should be the final step of your wash.

Remove Stains Quickly and Effectively

Now that you understand how to wash your vehicle wrap, how often should you actually be washing it? We recommend you wash your wrap every 1-2 weeks for upkeep, but if you experience a harsh stain we recommend you take care of it right away.

Heat and UV rays can bake a stain into the vinyl so if you experience something like a bird dropping or squashed insect you will want to get this removed as soon as possible.

You will want to start by soaking the area with warm soapy water. Next, use a soft microfiber cloth to gently buff the stain out. You may have to repeat this process a few times to get your desired result.

The last step would be to give your vehicle a thorough rinse once the stain is removed and a quick dry. If you can’t get to a stain right away, don’t panic. These stains will not completely destroy your wrap, but getting them removed as quickly as possible will only help prolong the life of it.

Keep Your Wrap In a Shady Spot

A big part of keeping your vehicle wrap looking new is being able to be proactive rather than reactive. When you are driving around it is nearly impossible to control the environment, but when it comes to parking we are able to have a little more control. After you get your vehicle wrapped, get into the habit of always parking in the shade.  This may be something you already do, especially if you live in Texas, but this habit can actually be extremely beneficial to your wrap. Even if you do not have any noticeable stains, the sun can bake all sorts of environmental pollutants right into the wrap which can shorten the life of the wrap. Parking and keeping your vehicle in a shady spot when not in use will help alleviate the amount of time the sun has to bake the vinyl and can help prevent potential stains. Although, you may want to check the trees for birds before parking under one.

Use a Professional Like SkinzWraps, Inc. for Your Vinyl Wrap

With proper care, you can expect your new vehicle wrap to last anywhere from 2-4 years. But, the most important thing when it comes to keeping wraps looking new is getting a wrap that looks good from the beginning. At SkinzWraps, Inc. we are professionals who ensure the placement of the vinyl will go smoothly and you will leave with a pristine wrap. If you follow the tips above you can help prolong the life of your wrap. Contact us today for more information!

Your car’s vinyl wrap is an investment that you should take pride in as you drive around town this summer. The one downside to having your car stand out in the natural limelight is the brightness of the sun!

The heat the sun radiates is the kryptonite to the quality of your car wrap. Unfortunately, in Texas, it’s hard to keep your car out of the hotter temperatures, but we have some simple tricks that can help maintain the integrity of your vinyl wrap this season.

Store Out of Direct Sunlight

Not only do higher temperatures from the sun fade the look of your wrap, but they can also lead to browning, shrinking, and cracking, which equate in a costly replacement. The heat is hard to avoid when driving around, but when you aren’t cruising the streets, try to keep your wrapped car out of direct sunlight.

Although this may mean a few extra minutes to find the right parking structure or shaded area to rest your vehicle, you’ll thank us later when your wrap isn’t permanently damaged by UV rays!

Frequently Wash Your Car

One of the easiest ways to maintain your wrap during the summer is by washing it once a week. Remember, your wrap isn’t indestructible, and even the thorough scrubbing of a car wash can damage it. So, when it’s time to wash your car, do it by hand and with a soft sponge.

Keep the water cold and try to perform your wash in a shaded area. This is an important summer tip because as your car drives around in the heat, it will start to form an unsightly buildup that is difficult to scrub off. Should you let this issue go, you may as well start preparing for your next car wrap design.

Keep Tabs on Dirt and Debris

Dirt and other particles your car picks up along the road can quickly become a problem for your wrap between washings. Take a few minutes out of each day to get rid of the debris that’s collected on your vehicle.

Should you fail to do so, your wrap will start to show signs of staining. While these black smudges may seem like no big deal on the surface, the fact of the matter is, once they appear, there isn’t a chance of removing them from your wrap.

Apply Extra Protection in the Summer

At SkinzWraps, Inc. we can help you find an effective protective overlaminate that adds an extra boost of protection to your wrap.

During the installation process, overlaminates are easy to apply and help protect your vehicle from the dangers of abrasion and UV rays.

If you’re a business owner with a fleet of vehicles that regularly make stops throughout the day with little to no shaded protection, this is an essential product for your wrap’s summer maintenance.

Start Off With Quality Vinyl From SkinzWraps, Inc.

Especially during the summer, the quality of the vinyl used on your car wrap matters. At SkinzWraps, Inc. we ensure that every wrap we apply meets our Golden Standard. With the proper care and attention our vinyl wraps will last you this summer and many others to come.

If you’re ready to give your vehicle a well-deserved facelift, reach out to us today! Our team of wrap experts are ready to help you design and create a look that has your vehicle turning heads all over town.

During these uncertain times of the  coronavirus pandemic, it can be easy to get burned out on the news or stuck in a rut repeating the same tasks. Here at Skinzwraps Inc, we are excited to be able to add some excitement back into your life, all while keeping in compliance with social distancing guidelines.

We believe getting your vehicle wrapped is an excellent way to bring in some new scenery to your daily routine. Keep reading to learn about the different things you can do to keep busy and prepare for your new vehicle wrap.

Pick Your Vinyl

You want your car wrap to be perfect. That’s why we encourage our customers to spend some time figuring out the aesthetic that would best fit their vehicle and personal preferences. When picking your color(s) be sure to pay special attention to the type of finish. After all, not all car wraps are the same.

Choosing a matte finish over a glossy finish could cause some color distortion in the end result.

If you are a business, spend additional time getting your graphic(s) optimized and ready for printing. You can utilize our art guidelines to help you determine the correct dimensions needed for your graphic(s) during this process.

Wash. Rinse. Dry.

To achieve the best result your vehicle should be spotless when you bring it in for your wrap. Spending the day washing and drying your vehicle will allow you the opportunity to get some fresh air and will help ensure the wrapping process will run smoothly and in a timely manner. Be sure to only use a non-wax cleaner when washing the vehicle, and check out our other blog for some more helpful tips on preparing for a car wrap.

Look Good, Feel Good.

If you are like the many other car enthusiasts of the world, you believe your vehicle is a reflection of yourself. From custom colors to a design you’ve created with the artistic minds of our team, your wrap should be just as unique as you are.

Once we are done wrapping your vehicle you will be able to drive away looking refreshed, feeling good, and above all, turning heads.

If you are a business owner, now is the perfect time to get your fleet vehicles wrapped. Once businesses reopen, you will have a leg up on your competition and your vehicles will be ready to advertise around town.

Shake the Blues and Get a Vehicle Wrap Today

Don’t let the bleakness surrounding coronavirus suppress your self-expression. Although you may not be able to completely socialize as much as you’d like when things open back up, you can at least drive by the masses in style.

If you are ready to break the rut and take the next step to get your personal or company vehicle wrapped, trust SkinzWraps, Inc. to get the job done. Get in touch with us today to learn more.

Car Wraps have become increasingly popular. It is an easy solution to changing a car’s color or adding some customization. Like all cars, a vehicle wrap requires regular cleaning and maintenance. The better you care for your SkinzWrap, the longer it will last.

Also, during this time of the Corona Virus/Covid-19, you want anything you or your family touches to be clean and safe. Remember, cleaning a car wrap is slightly different than cleaning a painted vehicle. Here are a few tips from the professionals.

How Often Should I Clean My Wrapped Vehicle?

As a rule, about once a week is recommended. If something lands on the car, such as bird droppings, insects or tree sap, clean it asap. The longer something sits, the harder it will be to remove without damaging your wrap. When filling your car with gas, be sure to wipe off any dripped gasoline immediately. Then wash with an approved solution when you get home. Clean with a soft sponge, working from the top down ensuring the dirt and pollution run off of the wrap. Only use lukewarm water, never hot!

Can I Use a Drive-Through Car Wash?

It is not recommended. It is best to hand wash your car wrap. Water spray should be okay as long as the water pressure is not too high. Caution, using an automatic car wash can void your warranty.

What Products Should I Use to Clean My Vehicle Wrap?

There are products specifically manufactured for cleaning wraps that will help maintain that “brand-new” look. These will protect the design and texture of the wrap. Here are a few suggestions:

• 3M Quick Detailer Spray wax
• Meguiar’s NXT Generation Car Wash
• Deep Crystal Car Wash.

How Do I Clean for Germs?

Clean your wrapped vehicle with an approved cleaner, but do not allow cleaner to sit on the vehicle.  Clean the car in sections, rubbing gently for a few seconds in each area. Rinse thoroughly. Isopropyl alcohol, diluted 50/50 may be ok on the commonly touched areas but check with your installer to be sure.

What About Buffing?

While rubbing is important in cleaning your hands and interior surfaces, you must not buff your car wrap. Buffing can scratch the surface of the wrap. A micro-fiber towel or chamois can be used to gently dry the vehicle. Air dry is truly the best. Also, do not use regular wax or polish on your SkinzWraps vehicle as regular wax can actually age the wrap. Your car wrap is made with shine and/or texture, so no need to buff or wax.

Here are some nevers for cleaning your car wrap. Never use:

• Solvents
• Oil-based cleaners, like orange or almond oil
• Engine Degreaser
• Kitchen or Bathroom cleaners
• Oven cleaner
• Abrasive cleaners

Care for Your Vehicle Wrap With SkinzWraps, Inc.

Your SkinzWaps customized vehicle is your pride, so caring for it the right way will keep it looking new for quite a while. Cleaning regularly and properly will also help you to avoid problems such as germs and pollutants hanging around on the exterior of your car, truck or van. Keep it clean, the right way. Contact SkinzWraps for suggestions or help.

Custom window decals are an excellent option for your business for many reasons, and you may want to consider adding them to your vehicle wrap.

If you’re a business owner, you know how important signage is to your enterprise, whether you have your own storefront and a physical location, or your entire business is handled via a fleet of cars. Vinyl decals are used all the time by the general public, but they’re often an overlooked benefit of how you can advertise your business.

Here are a few reasons you may want to consider using custom window decals for your business.

 Affordable Advertising 

From a decorating standpoint, windows are a terrific way to let lots of natural light into a space, but they’re not always ideal when you have a business, and you don’t otherwise have merchandise that you might put on display. Vinyl decals are an excellent option for advertising because they are removable, changeable, and reusable. 

Do you have a sale every year that you want to promote? Rather than hanging a sign outside that might become worn and faded with repeated use outside, consider a window decal sign. Advertise your Black Friday sale every year for a few weeks and then take the decals down for use another year. Update your current promotions easily, regularly, and affordably with custom window decals.

 Make Use of Windows

If you have some vast windows across the front facade of your business, you might not feel you have that much wall real estate on which to advertise. Windows are the perfect place to put decals that offer details on your company’s products, as well as general information like hours of operation. Don’t let your fleet go to waste when you can employ some custom decals on it.

 Window Decals Don’t Need Permits

If you want to install a significant sign on the front of your business, you might need to ask the city in which you live for a permit. Installing anything notable when it comes to signage often means paying attention to city statutes regarding signs, as well as permitting requirements. Window decals aren’t an item that requires endless red tape and bureaucracy.

All you have to do with custom window decals is choose the right spot on your windows to ensure maximum visibility and clarity. You’ll only pay for the window decals, and you won’t have to worry about the extra costs involved in getting a new part of your building permitted or approved. Even better, your decals won’t take up any valuable floor space in your business.

 Decals are Even Great for Personal Use   

Custom window decals are a terrific option for personal use when you want to advertise something like a yard sale or tell everyone about your recent high school graduate, retiree, or marriage. Custom window decals are personal and creative, and they can help you showcase something to the world for a very modest investment. The best part is that the decals will appear beautiful and professional when applied.

Work with SkinzWraps on Your Custom Decal Project 

Are you interested in some standard decals for your business that will share your operating hours? Do you want to have a decal designed for your upcoming celebration? Is it time to advertise your huge, yearly sale? Let SkinzWraps, Inc. help with the design and creation of your next custom window decals. Contact us today to get the process started.

Texas in the summer can really do a number on your car wrap’s quality. We know you always want your car to have the visual appeal you paid for. Don’t let the sun damage your vinyl this season. Try out these five tips to help you properly care for your car wrap in the southern heat.

Get Protection for Your Car Wrap

Your vinyl car wrap may be prepared for hot weather, but why take the risk of pushing its durability to the limit. We suggest investing in a high-quality vinyl coating that provides UV protection for your design.

A heat-resistant coating will help protect your car, while also having zero effect on the quality of your wrap’s design. 

Hand Wash Your Vehicle

While it isn’t recommended that you rub or wash your vehicle during peak heat hours, it is a smart move to regularly hand wash your vehicle. This will help prevent the buildup of pollutants in the air during the summer. Once you start to see dust or grime forming on your vehicle, we suggest washing it down with a sponge.

If you must take your car to a car wash, it’s recommended that the wash be automatic, brushless and uses cool water. Brushes will pull at your wrap job and hot water puts your wrap at high-risk for warping.

Rinse Your Wrapped Vehicle Down

Even if your car isn’t grimy, it’s a good idea to spritz it down with cool water on the hotter days of summer. A car wrap left in the sun will warp and wrinkle over time. So, in between washes, don’t be afraid to hose down your wrap for a little extra protection during the hottest part of the day.

Rotate Your Parking Direction

Our biggest tip for wrap protection is to park your car out of direct sunlight; preferably in a covered parking garage. However, if you must regularly park amidst the sun rays, rotate your vehicle each time you park. This way, if fading or warping does occur, it’ll be even, and your car won’t stick out as much as it would if the damage was on a single section of your vehicle.

Make Sure your Car Wrap is High-Quality

There are two very popular selections when it comes to vinyl wraps:

• Cast Vinyl
• Calendered Vinyl

In our experience, cast vinyl is a more flexible material that won’t crack as easily in the heat as calendered would. Remember, the protection of your vinyl wrap starts with opting for the best selection for your location.

Invest in Your Car’s Visual Appeal with SkinzWraps, Inc.

If you’re tired of your car or trucks old look but don’t have the cash to spend on a new paint job, let SkinzWraps, Inc. help you out! Our expert wrap team can help you design the vehicle wrap of your dreams and give your ride a look that turns heads this summer.

Ready to be the talk of the town? Get in touch with us to find out how to get the wrapping process started.

One of the largest demographics of Dallas’ population is Millennials. This generation is one that always aims to exude culture and class no matter where they roam. From food choices to the look of their vehicles, Millennials know what they want and how they want it. That’s why, when it comes time to get a new ride for purely aesthetic reasons, many Millennials opt for a car wrap over a dealership visit.

Here are four of the top reasons why Millennials have become so stuck on the vehicle vinyl wrap trend!

Millennials Love to Save Money

Why go out and buy a brand new car just for the look of it? New cars come with monthly payments, interest, and a lot less opportunity to live your life the way you want. The urge to save money is real, and that’s why so many Millennials opt for a vinyl wrap over a new car or paint job while they strive to keep up with current trends.

Trends Fade in and Out Within Their Crowds

This is just a fact. A trending look can go in and out of style on a whim. Wraps allow Millennials to customize their vehicles when they want. No more saving up for a brand new paint job. If your car is out of style or just needs a new color to match your personality, pay a visit to your local wrap specialist.

Millennials Savor Experiences

Experiences are the spice of life, and fortunately, the vehicle wrap process presents an experience a customer won’t soon forget. When you work with a professional car wrap specialist, you have the opportunity to create something that completely represents you. If you want a unicorn, skulls, or even a personal logo on your ride, that’s something you can do with a wrap. What better experience is there than to create something that’s as unique as you?

Millennials Enjoy Having Options: Vehicle Wraps Give Them That!

Even though most wrap companies promote just car wraps, there are so many other options that Millennials can choose from. If you have a truck, RV, trailer, or even a boat, all of those vehicles can be wrapped and customized to your liking as well

Everyone loves to have options, so make sure the next time you want a new look on your vehicle that you go with the choice that has options for days; a vinyl wrap!

Stay Wrapped Up in the Latest Vehicle Trends with SkinzWraps, Inc.

If you’re a Millennial who wants a new ride but also lives that expensive foodie life, it may be time to think about a vinyl wrap for the best bang for your buck. At SkinzWraps, Inc. we can work with you to create a design that turns heads this summer! Get in touch with us to get the process started!